We’ve all heard about the necessity of content marketing for great rankings. For many,
however, that simply means more paragraphs using as many keywords as possible in order
to rank. Given the new capabilities behind Google’s revamped search engine, however, this
approach is not quite enough to score with the SERPs.
Hummingbird, as the new algorithm is called, is extraordinary for its ability to distill the core
search query from a natural question. For example, where in years past you might have typed
in “chiropractor Las Vegas” to get search results, you can now simply ask, “Where is the best
chiropractor?” for pages of high quality answers.
Moreover, provided you’ve allowed Google to know where you are, Google will also give you
location-centric results for any query. It’s all about improving convenience and quality, which
also means the search engine will now prioritize those websites with strong mobile friendly
content as well.
Successful SEO now means regular publishing of high quality content, along with making sure
your site is mobile friendly across a variety of browsers. Keywords, while important, are no
longer the main priority they once were. To rank with Hummingbird, you’ll need to fly as well.
The post SEO Rankings: The Move Away From Keywords appeared first on The Captain Marketing Blog.
